04/11/19: Black Female Founders Face Constant Rejection. They're Thriving Anyway.

By Monique Greenwood, Entrepreneur

Most women under the age of, say, 45 dread a particular time of the month. (Fellas, stay with me.) So, Arion Long, an African American millennial out of the Washington, D.C., area, came up with the Femly Box, a way to make the monthly menstrual routine less burdensome and more like a gift. Her ultimate PMS kit includes a supply of organic, all-cotton feminine products, along with wholesome wellness treats, like shea butter, herbal tea, and organic chocolates. For about $30 a month, it comes in a pretty package that gets delivered right to a woman’s door, just in time for her cycle.

When Long, a former health plan communications specialist, launched her business in 2015, she had only one problem: getting funding from investors. “Let’s face it,” she says. “I was talking to middle-aged white men. They didn’t know the product or use the product. And they didn’t care. I’m a brown-faced, five-foot-one-inch young woman, who wasn’t taken seriously. I had done my research and was ready. But young white men — some of whom had simply jotted down an idea on a beverage napkin — got the nod.” Long was hoping to snag a modest $10,000 to $75,000 investment. Everyone she talked to said no.

Read more here.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tweets
WPEO @WPEONYDC
Record number of contracts announced between WBENC certified Women Business Enterprises (WBEs) and Corporate Members, between WBEs and with the Public Sector; a fraction of contracting activity taking place within WPEO https://t.co/waBtLqBvE2 https://t.co/dTiugH70QZ
h J R
WPEO @WPEONYDC
Registration is OPEN for #WPEONYDC's first Virtual Breakthrough Breakfast! Visit our website for more information https://t.co/cxdqi6WEev
h J R
WPEO @WPEONYDC
@macysnews: Scale up and grow your business with Macy’s retail development program, The Workshop at Macy’s. Now accepting applications for its 2021 class, it was developed in 2011 to foster up-and-coming diverse and women-owned small retail businesses. https://t.co/0gwm5yvDpn https://t.co/xeGeT6UmtO
h J R
WPEO @WPEONYDC
Do you have a consumer products that is ready for retail? @WBENCLive and @Target will host a Women Owned in Retail session on 10/15/20 on12:30 PM! Learn more & register https://t.co/HE43bzw8DP #WPEO #womenowned #wbencnetwork
h J R
WPEO @WPEONYDC
@WBENCLive: 12 amazing NextGen #WomenEntrepreneurs will advance to the Live Pitch Competition on October 5, featuring $10K in grant awards! Check out the NextGen Pitch Intensive https://t.co/4lLvHHCkdL . #WBENC #NextGenWBE #WBENCnetwork #businesspitch #femalefounder #startup #femalefounders https://t.co/HIJgRTnlGD
h J R