By: Geri Stengel, ForbesWomen Contributor
Why are women increasingly funding women entrepreneurs?
Given all the data showing otherwise, it’s hard to believe that institutional funders don’t know that women entrepreneurs have a harder time raising money. For example, investors ask male founders questions related to promotion or gain and female founders questions related to prevention or loss, according to Dana Kanze’s research among TechCrunch Disrupt competitors. The different focus resulted in men raising five times as much as women.
Yet, institutional investors (79%) and bank loan officers (91%) still believe that women entrepreneurs get the right amount of funding or more, according to The Growing Market Investors Are Missing, a report by Morgan Stanley.
Data also show that women entrepreneurs outperform their male counterparts, yet their performance hasn’t attracted the funding they need. So women are using their money and wits in five ways to ensure that women entrepreneurs get funded.