11/12/19: Entrepreneur Builds Beauty Business By Building On Beauty Rituals

By Geri Stengel, Forbes

Adiya Dixon Wiggins loves beauty rituals. It’s not just about looking good. It’s about feeling good. This was instilled in her at a very early age. “I grew up spending my summers with my grandmother in Northern New Jersey,” she said. Her grandmother had a beauty salon that was always packed with women. Women came in tired, worn out, and stressed. They left refreshed and rejuvenated.

“It was then that I realized the power of beauty,” said Dixon, founder and president of Yubi Beauty. As a working mother of two and an international counsel of a Fortune 1000 company, she started her day early and ended it late, and often had to travel. She had little time for the personal care and beauty rituals that she knew would lift her spirits.

“The beauty industry wasn’t meeting the needs of women,” she thought. “Something was fundamentally wrong.”

Read more here.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tweets
WPEO @WPEONYDC
Record number of contracts announced between WBENC certified Women Business Enterprises (WBEs) and Corporate Members, between WBEs and with the Public Sector; a fraction of contracting activity taking place within WPEO https://t.co/waBtLqBvE2 https://t.co/dTiugH70QZ
h J R
WPEO @WPEONYDC
Registration is OPEN for #WPEONYDC's first Virtual Breakthrough Breakfast! Visit our website for more information https://t.co/cxdqi6WEev
h J R
WPEO @WPEONYDC
@macysnews: Scale up and grow your business with Macy’s retail development program, The Workshop at Macy’s. Now accepting applications for its 2021 class, it was developed in 2011 to foster up-and-coming diverse and women-owned small retail businesses. https://t.co/0gwm5yvDpn https://t.co/xeGeT6UmtO
h J R
WPEO @WPEONYDC
Do you have a consumer products that is ready for retail? @WBENCLive and @Target will host a Women Owned in Retail session on 10/15/20 on12:30 PM! Learn more & register https://t.co/HE43bzw8DP #WPEO #womenowned #wbencnetwork
h J R
WPEO @WPEONYDC
@WBENCLive: 12 amazing NextGen #WomenEntrepreneurs will advance to the Live Pitch Competition on October 5, featuring $10K in grant awards! Check out the NextGen Pitch Intensive https://t.co/4lLvHHCkdL . #WBENC #NextGenWBE #WBENCnetwork #businesspitch #femalefounder #startup #femalefounders https://t.co/HIJgRTnlGD
h J R