02/27/18: How To Optimize A WPEO Event

Every event hosted by the Women Presidents’ Educational Organization (WPEO) represents a powerful opportunity to expand your professional network, learn about different industries and support other female business owners. Being a proactive participant at every event has a way of coming back to your company in the form of visibility, insight, and partnerships. Call it strategic karma.

With the ides of March fast approaching and signaling the return of WPEO’s Annual Awards Breakfast on March 9th, one of the most common questions our WBEs ask is: “Will there be Matchmaking at this event?” Some people are disappointed to learn this is not the case.

Matchmakers are great opportunities to pitch your company’s unique value proposition one-on-one to supplier diversity executives at Fortune 1000 companies. But the notion that participating in Matchmakers is the only way to make a connection is short sighted and can definitely hurt your chances of identifying and ultimately closing the next big business deal.

Optimizing any business event starts with your own attitude and perspective. That doesn’t just mean talking about yourself, your company and your interests. The best female entrepreneurs create opportunities for themselves by being a generous listener when it comes to other people’s interests and challenges or sharing their company’s work on your social media channels.

Even referring a useful contact for services or products makes you and your company memorable at a large event like the Annual Awards Breakfast. People remember those that helped them.  More often than not, they are eager to return the favor. All that is required is a follow-through, persistence and patience.

This year, approach WPEO’s Annual Awards Breakfast with a new mind set: Use it as a chance to take the initiative to learn about other people, industries, and WBEs. You’ll be surprised to find how a small change of perspective can bring you closer to opportunities on the horizon.

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